At ProfitPeak, we have always been obsessed with the "real math" of e-commerce. In an increasingly crowded global market, brands no longer have the luxury of chasing vanity metrics or burning capital on high-ROAS campaigns that don't actually result in net profit. To survive today, you need a granular, uncompromising view of your margins.

For the past several years, we have helped retailers navigate the complexities of fragmented data and rising acquisition costs. As we looked at the landscape for 2026, it became clear that American retailers are facing these exact same pressures. From skyrocketing shipping costs to shifting privacy laws, the "growth at all costs" model is broken.

That is why I am thrilled to officially announce that ProfitPeak is expanding to the United States.

Meet Our New Founding Sales Director: Laura Nelson

A successful expansion requires leadership that understands the local market’s unique challenges. I am incredibly proud to welcome Laura Nelson to our team as the Founding Sales Director, North America.

Laura is a seasoned expert in the US retail ecosystem with stints at Prescient AI and Klaviyo. She brings a wealth of experience in helping brands bridge the gap between marketing spend and true profitability. With Laura leading our North American operations, ProfitPeak is positioned to provide the localized expertise and dedicated support that US brands need to scale sustainably.

Join Us at Shoptalk Spring in Las Vegas

We aren’t just entering the market quietly; we’re starting where the industry’s most important conversations happen. ProfitPeak will be making its US debut at Shoptalk Spring in Las Vegas.

In an environment often dominated by hype and over-complicated tech, we are bringing a straightforward, data-first approach to the desert. We’re going to Vegas to show retailers exactly where their profit is leaking and how to plug those holes in real-time.

If you are tired of "black box" attribution and want a clear, honest look at your bottom line, come find Laura and me at the show. We’re ready to help American brands stop guessing and start growing profitably.

America, we’re excited to get to work. Let’s make 2026 your most profitable year yet.