Meet Our Expedition Crew
Meet Our Expedition Crew
Meet Our Expedition Crew
The trailblazers behind the tech.
OUR STORY
THE FIRST ASCENT
THE FIRST ASCENT
ProfitPeak was born from the real-world experience of serial entrepreneurs in the retail industry. The founders spent years acquiring, bootstrapping, and successfully exiting multiple e-commerce businesses. As they scaled, they faced rising acquisition costs, shrinking margins, and declining profits, without understanding the root cause. To cut through the fog, they built an in-house operating system that provided real-time insights into profitability across customers, orders, inventory, and advertising.
Our Investors
Leadership Team
Leadership Team
Charting the path to the summit.
Alec Battista
Founding CSM and Sales (North America)
With nearly 10 years across media buying, eCommerce, and customer success, Alec has helped enterprise brands scale through sharper execution and smarter use of data. He joined ProfitPeak to help brands shift their focus from vanity metrics to real profitability.
Peter Justin Yu
Founding Marketer
Peter is a veteran marketer with more than 15 years in tech - securing three successful startup exits by amplifying game-changing businesses across APAC through digital storytelling.
Sianne Hussey
Customer Director, APAC
Sianne brings 15 years of experience working with ANZ startups and scale-ups, empowering teams through customer success, digital enablement, and digital transformation.
Deric Chong
Director of Engineering
Deric has 10 years of experience specialising in system architecture, ERP integrations, and full-stack web development. His expertise spans cross-platform application integration and managing complex technical requirements throughout project lifecycles.
Kwong Wui Sim
Founding Data Scientist
Sim has more than 10 years of experience focused on leveraging data to identify operational flaws, spot trends, and drive continuous business growth.
Alec Battista
Founding CSM and Sales (North America)
With nearly 10 years across media buying, eCommerce, and customer success, Alec has helped enterprise brands scale through sharper execution and smarter use of data. He joined ProfitPeak to help brands shift their focus from vanity metrics to real profitability.
Peter Justin Yu
Founding Marketer
Peter is a veteran marketer with more than 15 years in tech - securing three successful startup exits by amplifying game-changing businesses across APAC through digital storytelling.
Sianne Hussey
Customer Director, APAC
Sianne brings 15 years of experience working with ANZ startups and scale-ups, empowering teams through customer success, digital enablement, and digital transformation.
Deric Chong
Director of Engineering
Deric has 10 years of experience specialising in system architecture, ERP integrations, and full-stack web development. His expertise spans cross-platform application integration and managing complex technical requirements throughout project lifecycles.
Kwong Wui Sim
Founding Data Scientist
Sim has more than 10 years of experience focused on leveraging data to identify operational flaws, spot trends, and drive continuous business growth.
Alec Battista
Founding CSM and Sales (North America)
With nearly 10 years across media buying, eCommerce, and customer success, Alec has helped enterprise brands scale through sharper execution and smarter use of data. He joined ProfitPeak to help brands shift their focus from vanity metrics to real profitability.
Kat Ramos
ANZ Growth Director
Kat has over 10 years of experience in media and tech, where she helped companies elevate their brand presence and customer engagement through strategic, data-driven solutions. Having worked at a couple of SaaS unicorns, she brings exceptional, "WOW-factor" journeys to ProfitPeak's customers.
Peter Justin Yu
Founding Marketer
Peter is a veteran marketer with more than 10 years in tech - securing three successful startup exits by amplifying game-changing businesses across APAC through digital storytelling.
Sianne Hussey
Customer Success Director, APAC
Sianne brings 12 years of diverse software industry experience to empower both customers and internal teams toward peak success and enjoyment.
Deric Chong
Director of Engineering
Deric has 10 years of experience, specialising in full-stack web development, cross-platform application integration, technical SEO optimization, while managing technical requirements and project development.
Kwong Wui Sim
Founding Data Scientist
Sim has more than 10 years of experience focused on leveraging data to identify operational flaws, spot trends, and drive continuous business growth.
Alec Battista
Founding CSM and Sales (North America)
With nearly 10 years across media buying, eCommerce, and customer success, Alec has helped enterprise brands scale through sharper execution and smarter use of data. He joined ProfitPeak to help brands shift their focus from vanity metrics to real profitability.
Peter Justin Yu
Founding Marketer
Peter is a veteran marketer with more than 15 years in tech - securing three successful startup exits by amplifying game-changing businesses across APAC through digital storytelling.
Sianne Hussey
Customer Director, APAC
Sianne brings 15 years of experience working with ANZ startups and scale-ups, empowering teams through customer success, digital enablement, and digital transformation.
Deric Chong
Director of Engineering
Deric has 10 years of experience specialising in system architecture, ERP integrations, and full-stack web development. His expertise spans cross-platform application integration and managing complex technical requirements throughout project lifecycles.
Kwong Wui Sim
Founding Data Scientist
Sim has more than 10 years of experience focused on leveraging data to identify operational flaws, spot trends, and drive continuous business growth.
As seen in
Boost Profits, Curb Costs
Know what to keep, what to cut, and
where to double down.
“Sherpa’s quality, speed, accuracy - I find it very aligned with our approach and where we want to focus & pivot. It is so good.”
Bige Metodo
Digital Marketing Director
“Sherpa is the most reliable best friend in this AI Era! I feel I really love Sherpa because look I think if there's anybody within the team who can also give me a full overview of how I can navigate things... right now I really rely 100% on Sherpa.”
Emz Lacson
Digital Product Lead
“We now operate with far greater speed to market, with the ability to quickly and accurately decipher data and act on it with confidence.”
Emily Troian
Senior Digital & eCommerce Manager
“For us, ProfitPeak isn't just a reporting tool - it's a business‑wide solution connecting the metrics that matter across leadership, merchandising and creative teams, not just ecommerce.
By centralising data across all channels, we've reduced manual reporting and unlocked greater agility in how we analyse, adapt and drive profitability.”
Rachael Ward
Head of Digital
“We brought ProfitPeak on for two reasons: better visibility across our digital channels and smarter stock planning. It's delivered on both.
ProfitPeak's Sherpa agent forecasts how much to order, what sizes, and where stock needs to live by warehouse location, backed by customer data. The result is fewer missed opportunities from out of stocks, ordering closer to demand, and a much clearer picture of the role our digital channels play throughout the customer journey.”
Kate Sorenson
Head of Growth
“ProfitPeak is a vital part of our tech stack and we'd be running blind without it.”
Anthony Bayliss
Head of Digital
"I believe the standout change was definitely the restructure of our Google Ads account using ProfitPeak's product tagging. That really shifted performances for us.
It's made our advertising incredibly dynamic and product-led, and honestly feels like a very advanced and scalable way to approach bidding and allocation."
Julien Darmanthé
Digital Marketing Manager
"I had a good hour this morning to really comb through Product Intelligence and just wanted to pass on how much I love the tool. Bringing in ad spend and stock on hand columns allowed me to really drill in on missed marketing opportunities for B class products.
It’s a huge game changer for daily/weekly trade optimisations, thanks for building something so intuitive and action-focused."
Jessica Skinner
Director of Ecommerce and Marketing, Global
“It's been amazing. Onboarding was super simple, got loads of support and the data has been phenomenal. We've got visibility to stuff that we just had no way to see before and we've been able to take action straight away. So I highly recommend it.”
Melissa Drennan
CCO
“Sherpa’s quality, speed, accuracy - I find it very aligned with our approach and where we want to focus & pivot. It is so good.”
Bige Metodo
Digital Marketing Director
“Sherpa is the most reliable best friend in this AI Era! I feel I really love Sherpa because look I think if there's anybody within the team who can also give me a full overview of how I can navigate things... right now I really rely 100% on Sherpa.”
Emz Lacson
Digital Product Lead
“We now operate with far greater speed to market, with the ability to quickly and accurately decipher data and act on it with confidence.”
Emily Troian
Senior Digital & eCommerce Manager
“For us, ProfitPeak isn't just a reporting tool - it's a business‑wide solution connecting the metrics that matter across leadership, merchandising and creative teams, not just ecommerce.
By centralising data across all channels, we've reduced manual reporting and unlocked greater agility in how we analyse, adapt and drive profitability.”
Rachael Ward
Head of Digital
“We brought ProfitPeak on for two reasons: better visibility across our digital channels and smarter stock planning. It's delivered on both.
ProfitPeak's Sherpa agent forecasts how much to order, what sizes, and where stock needs to live by warehouse location, backed by customer data. The result is fewer missed opportunities from out of stocks, ordering closer to demand, and a much clearer picture of the role our digital channels play throughout the customer journey.”
Kate Sorenson
Head of Growth
“ProfitPeak is a vital part of our tech stack and we'd be running blind without it.”
Anthony Bayliss
Head of Digital
"I believe the standout change was definitely the restructure of our Google Ads account using ProfitPeak's product tagging. That really shifted performances for us.
It's made our advertising incredibly dynamic and product-led, and honestly feels like a very advanced and scalable way to approach bidding and allocation."
Julien Darmanthé
Digital Marketing Manager
"I had a good hour this morning to really comb through Product Intelligence and just wanted to pass on how much I love the tool. Bringing in ad spend and stock on hand columns allowed me to really drill in on missed marketing opportunities for B class products.
It’s a huge game changer for daily/weekly trade optimisations, thanks for building something so intuitive and action-focused."Jessica Skinner
Director of Ecommerce and Marketing, Global
“It's been amazing. Onboarding was super simple, got loads of support and the data has been phenomenal. We've got visibility to stuff that we just had no way to see before and we've been able to take action straight away. So I highly recommend it.”
Melissa Drennan
CCO
“Sherpa’s quality, speed, accuracy - I find it very aligned with our approach and where we want to focus & pivot. It is so good.”
Bige Metodo
Digital Marketing Director
“Sherpa is the most reliable best friend in this AI Era! I feel I really love Sherpa because look I think if there's anybody within the team who can also give me a full overview of how I can navigate things... right now I really rely 100% on Sherpa.”
Emz Lacson
Digital Product Lead
“We now operate with far greater speed to market, with the ability to quickly and accurately decipher data and act on it with confidence.”
Emily Troian
Senior Digital & eCommerce Manager
“For us, ProfitPeak isn't just a reporting tool - it's a business‑wide solution connecting the metrics that matter across leadership, merchandising and creative teams, not just ecommerce.
By centralising data across all channels, we've reduced manual reporting and unlocked greater agility in how we analyse, adapt and drive profitability.”
Rachael Ward
Head of Digital
“We brought ProfitPeak on for two reasons: better visibility across our digital channels and smarter stock planning. It's delivered on both.
ProfitPeak's Sherpa agent forecasts how much to order, what sizes, and where stock needs to live by warehouse location, backed by customer data. The result is fewer missed opportunities from out of stocks, ordering closer to demand, and a much clearer picture of the role our digital channels play throughout the customer journey.”
Kate Sorenson
Head of Growth
“ProfitPeak is a vital part of our tech stack and we'd be running blind without it.”
Anthony Bayliss
Head of Digital
"I believe the standout change was definitely the restructure of our Google Ads account using ProfitPeak's product tagging. That really shifted performances for us.
It's made our advertising incredibly dynamic and product-led, and honestly feels like a very advanced and scalable way to approach bidding and allocation."
Julien Darmanthé
Digital Marketing Manager
"I had a good hour this morning to really comb through Product Intelligence and just wanted to pass on how much I love the tool. Bringing in ad spend and stock on hand columns allowed me to really drill in on missed marketing opportunities for B class products.
It’s a huge game changer for daily/weekly trade optimisations, thanks for building something so intuitive and action-focused."Jessica Skinner
Director of Ecommerce and Marketing, Global
“It's been amazing. Onboarding was super simple, got loads of support and the data has been phenomenal. We've got visibility to stuff that we just had no way to see before and we've been able to take action straight away. So I highly recommend it.”
Melissa Drennan
CCO
“Sherpa’s quality, speed, accuracy - I find it very aligned with our approach and where we want to focus & pivot. It is so good.”
Bige Metodo
Digital Marketing Director
“Sherpa is the most reliable best friend in this AI Era! I feel I really love Sherpa because look I think if there's anybody within the team who can also give me a full overview of how I can navigate things... right now I really rely 100% on Sherpa.”
Emz Lacson
Digital Product Lead
“We now operate with far greater speed to market, with the ability to quickly and accurately decipher data and act on it with confidence.”
Emily Troian
Senior Digital & eCommerce Manager
“For us, ProfitPeak isn't just a reporting tool - it's a business‑wide solution connecting the metrics that matter across leadership, merchandising and creative teams, not just ecommerce.
By centralising data across all channels, we've reduced manual reporting and unlocked greater agility in how we analyse, adapt and drive profitability.”
Rachael Ward
Head of Digital
“We brought ProfitPeak on for two reasons: better visibility across our digital channels and smarter stock planning. It's delivered on both.
ProfitPeak's Sherpa agent forecasts how much to order, what sizes, and where stock needs to live by warehouse location, backed by customer data. The result is fewer missed opportunities from out of stocks, ordering closer to demand, and a much clearer picture of the role our digital channels play throughout the customer journey.”
Kate Sorenson
Head of Growth
“ProfitPeak is a vital part of our tech stack and we'd be running blind without it.”
Anthony Bayliss
Head of Digital
"I believe the standout change was definitely the restructure of our Google Ads account using ProfitPeak's product tagging. That really shifted performances for us.
It's made our advertising incredibly dynamic and product-led, and honestly feels like a very advanced and scalable way to approach bidding and allocation."
Julien Darmanthé
Digital Marketing Manager
"I had a good hour this morning to really comb through Product Intelligence and just wanted to pass on how much I love the tool. Bringing in ad spend and stock on hand columns allowed me to really drill in on missed marketing opportunities for B class products.
It’s a huge game changer for daily/weekly trade optimisations, thanks for building something so intuitive and action-focused."Jessica Skinner
Director of Ecommerce and Marketing, Global
“It's been amazing. Onboarding was super simple, got loads of support and the data has been phenomenal. We've got visibility to stuff that we just had no way to see before and we've been able to take action straight away. So I highly recommend it.”
Melissa Drennan
CCO
“Sherpa’s quality, speed, accuracy - I find it very aligned with our approach and where we want to focus & pivot. It is so good.”
Bige Metodo
Digital Marketing Director
“Sherpa is the most reliable best friend in this AI Era! I feel I really love Sherpa because look I think if there's anybody within the team who can also give me a full overview of how I can navigate things... right now I really rely 100% on Sherpa.”
Emz Lacson
Digital Product Lead
“We now operate with far greater speed to market, with the ability to quickly and accurately decipher data and act on it with confidence.”
Emily Troian
Senior Digital & eCommerce Manager
“For us, ProfitPeak isn't just a reporting tool - it's a business‑wide solution connecting the metrics that matter across leadership, merchandising and creative teams, not just ecommerce.
By centralising data across all channels, we've reduced manual reporting and unlocked greater agility in how we analyse, adapt and drive profitability.”
Rachael Ward
Head of Digital
“We brought ProfitPeak on for two reasons: better visibility across our digital channels and smarter stock planning. It's delivered on both.
ProfitPeak's Sherpa agent forecasts how much to order, what sizes, and where stock needs to live by warehouse location, backed by customer data. The result is fewer missed opportunities from out of stocks, ordering closer to demand, and a much clearer picture of the role our digital channels play throughout the customer journey.”
Kate Sorenson
Head of Growth
“ProfitPeak is a vital part of our tech stack and we'd be running blind without it.”
Anthony Bayliss
Head of Digital
"I believe the standout change was definitely the restructure of our Google Ads account using ProfitPeak's product tagging. That really shifted performances for us.
It's made our advertising incredibly dynamic and product-led, and honestly feels like a very advanced and scalable way to approach bidding and allocation."
Julien Darmanthé
Digital Marketing Manager
"I had a good hour this morning to really comb through Product Intelligence and just wanted to pass on how much I love the tool. Bringing in ad spend and stock on hand columns allowed me to really drill in on missed marketing opportunities for B class products.
It’s a huge game changer for daily/weekly trade optimisations, thanks for building something so intuitive and action-focused."Jessica Skinner
Director of Ecommerce and Marketing, Global
“It's been amazing. Onboarding was super simple, got loads of support and the data has been phenomenal. We've got visibility to stuff that we just had no way to see before and we've been able to take action straight away. So I highly recommend it.”
Melissa Drennan
CCO
“Sherpa’s quality, speed, accuracy - I find it very aligned with our approach and where we want to focus & pivot. It is so good.”
Bige Metodo
Digital Marketing Director
“Sherpa is the most reliable best friend in this AI Era! I feel I really love Sherpa because look I think if there's anybody within the team who can also give me a full overview of how I can navigate things... right now I really rely 100% on Sherpa.”
Emz Lacson
Digital Product Lead
“We now operate with far greater speed to market, with the ability to quickly and accurately decipher data and act on it with confidence.”
Emily Troian
Senior Digital & eCommerce Manager
“For us, ProfitPeak isn't just a reporting tool - it's a business‑wide solution connecting the metrics that matter across leadership, merchandising and creative teams, not just ecommerce.
By centralising data across all channels, we've reduced manual reporting and unlocked greater agility in how we analyse, adapt and drive profitability.”
Rachael Ward
Head of Digital
“We brought ProfitPeak on for two reasons: better visibility across our digital channels and smarter stock planning. It's delivered on both.
ProfitPeak's Sherpa agent forecasts how much to order, what sizes, and where stock needs to live by warehouse location, backed by customer data. The result is fewer missed opportunities from out of stocks, ordering closer to demand, and a much clearer picture of the role our digital channels play throughout the customer journey.”
Kate Sorenson
Head of Growth
“ProfitPeak is a vital part of our tech stack and we'd be running blind without it.”
Anthony Bayliss
Head of Digital
"I believe the standout change was definitely the restructure of our Google Ads account using ProfitPeak's product tagging. That really shifted performances for us.
It's made our advertising incredibly dynamic and product-led, and honestly feels like a very advanced and scalable way to approach bidding and allocation."
Julien Darmanthé
Digital Marketing Manager
"I had a good hour this morning to really comb through Product Intelligence and just wanted to pass on how much I love the tool. Bringing in ad spend and stock on hand columns allowed me to really drill in on missed marketing opportunities for B class products.
It’s a huge game changer for daily/weekly trade optimisations, thanks for building something so intuitive and action-focused."Jessica Skinner
Director of Ecommerce and Marketing, Global
“It's been amazing. Onboarding was super simple, got loads of support and the data has been phenomenal. We've got visibility to stuff that we just had no way to see before and we've been able to take action straight away. So I highly recommend it.”
Melissa Drennan
CCO
“Sherpa’s quality, speed, accuracy - I find it very aligned with our approach and where we want to focus & pivot. It is so good.”
Bige Metodo
Digital Marketing Director
“Sherpa is the most reliable best friend in this AI Era! I feel I really love Sherpa because look I think if there's anybody within the team who can also give me a full overview of how I can navigate things... right now I really rely 100% on Sherpa.”
Emz Lacson
Digital Product Lead
“We now operate with far greater speed to market, with the ability to quickly and accurately decipher data and act on it with confidence.”
Emily Troian
Senior Digital & eCommerce Manager
“For us, ProfitPeak isn't just a reporting tool - it's a business‑wide solution connecting the metrics that matter across leadership, merchandising and creative teams, not just ecommerce.
By centralising data across all channels, we've reduced manual reporting and unlocked greater agility in how we analyse, adapt and drive profitability.”
Rachael Ward
Head of Digital
“We brought ProfitPeak on for two reasons: better visibility across our digital channels and smarter stock planning. It's delivered on both.
ProfitPeak's Sherpa agent forecasts how much to order, what sizes, and where stock needs to live by warehouse location, backed by customer data. The result is fewer missed opportunities from out of stocks, ordering closer to demand, and a much clearer picture of the role our digital channels play throughout the customer journey.”
Kate Sorenson
Head of Growth
“ProfitPeak is a vital part of our tech stack and we'd be running blind without it.”
Anthony Bayliss
Head of Digital
"I believe the standout change was definitely the restructure of our Google Ads account using ProfitPeak's product tagging. That really shifted performances for us.
It's made our advertising incredibly dynamic and product-led, and honestly feels like a very advanced and scalable way to approach bidding and allocation."
Julien Darmanthé
Digital Marketing Manager
"I had a good hour this morning to really comb through Product Intelligence and just wanted to pass on how much I love the tool. Bringing in ad spend and stock on hand columns allowed me to really drill in on missed marketing opportunities for B class products.
It’s a huge game changer for daily/weekly trade optimisations, thanks for building something so intuitive and action-focused."Jessica Skinner
Director of Ecommerce and Marketing, Global
“It's been amazing. Onboarding was super simple, got loads of support and the data has been phenomenal. We've got visibility to stuff that we just had no way to see before and we've been able to take action straight away. So I highly recommend it.”
Melissa Drennan
CCO
“Sherpa’s quality, speed, accuracy - I find it very aligned with our approach and where we want to focus & pivot. It is so good.”
Bige Metodo
Digital Marketing Director
“Sherpa is the most reliable best friend in this AI Era! I feel I really love Sherpa because look I think if there's anybody within the team who can also give me a full overview of how I can navigate things... right now I really rely 100% on Sherpa.”
Emz Lacson
Digital Product Lead
“We now operate with far greater speed to market, with the ability to quickly and accurately decipher data and act on it with confidence.”
Emily Troian
Senior Digital & eCommerce Manager
“For us, ProfitPeak isn't just a reporting tool - it's a business‑wide solution connecting the metrics that matter across leadership, merchandising and creative teams, not just ecommerce.
By centralising data across all channels, we've reduced manual reporting and unlocked greater agility in how we analyse, adapt and drive profitability.”
Rachael Ward
Head of Digital
“We brought ProfitPeak on for two reasons: better visibility across our digital channels and smarter stock planning. It's delivered on both.
ProfitPeak's Sherpa agent forecasts how much to order, what sizes, and where stock needs to live by warehouse location, backed by customer data. The result is fewer missed opportunities from out of stocks, ordering closer to demand, and a much clearer picture of the role our digital channels play throughout the customer journey.”
Kate Sorenson
Head of Growth
“ProfitPeak is a vital part of our tech stack and we'd be running blind without it.”
Anthony Bayliss
Head of Digital
"I believe the standout change was definitely the restructure of our Google Ads account using ProfitPeak's product tagging. That really shifted performances for us.
It's made our advertising incredibly dynamic and product-led, and honestly feels like a very advanced and scalable way to approach bidding and allocation."
Julien Darmanthé
Digital Marketing Manager
"I had a good hour this morning to really comb through Product Intelligence and just wanted to pass on how much I love the tool. Bringing in ad spend and stock on hand columns allowed me to really drill in on missed marketing opportunities for B class products.
It’s a huge game changer for daily/weekly trade optimisations, thanks for building something so intuitive and action-focused."Jessica Skinner
Director of Ecommerce and Marketing, Global
“It's been amazing. Onboarding was super simple, got loads of support and the data has been phenomenal. We've got visibility to stuff that we just had no way to see before and we've been able to take action straight away. So I highly recommend it.”
Melissa Drennan
CCO
“Sherpa’s quality, speed, accuracy - I find it very aligned with our approach and where we want to focus & pivot. It is so good.”
Bige Metodo
Digital Marketing Director
“Sherpa is the most reliable best friend in this AI Era! I feel I really love Sherpa because look I think if there's anybody within the team who can also give me a full overview of how I can navigate things... right now I really rely 100% on Sherpa.”
Emz Lacson
Digital Product Lead
“We now operate with far greater speed to market, with the ability to quickly and accurately decipher data and act on it with confidence.”
Emily Troian
Senior Digital & eCommerce Manager
“For us, ProfitPeak isn't just a reporting tool - it's a business‑wide solution connecting the metrics that matter across leadership, merchandising and creative teams, not just ecommerce.
By centralising data across all channels, we've reduced manual reporting and unlocked greater agility in how we analyse, adapt and drive profitability.”
Rachael Ward
Head of Digital
“We brought ProfitPeak on for two reasons: better visibility across our digital channels and smarter stock planning. It's delivered on both.
ProfitPeak's Sherpa agent forecasts how much to order, what sizes, and where stock needs to live by warehouse location, backed by customer data. The result is fewer missed opportunities from out of stocks, ordering closer to demand, and a much clearer picture of the role our digital channels play throughout the customer journey.”
Kate Sorenson
Head of Growth
“ProfitPeak is a vital part of our tech stack and we'd be running blind without it.”
Anthony Bayliss
Head of Digital
"I believe the standout change was definitely the restructure of our Google Ads account using ProfitPeak's product tagging. That really shifted performances for us.
It's made our advertising incredibly dynamic and product-led, and honestly feels like a very advanced and scalable way to approach bidding and allocation."
Julien Darmanthé
Digital Marketing Manager
"I had a good hour this morning to really comb through Product Intelligence and just wanted to pass on how much I love the tool. Bringing in ad spend and stock on hand columns allowed me to really drill in on missed marketing opportunities for B class products.
It’s a huge game changer for daily/weekly trade optimisations, thanks for building something so intuitive and action-focused."Jessica Skinner
Director of Ecommerce and Marketing, Global
“It's been amazing. Onboarding was super simple, got loads of support and the data has been phenomenal. We've got visibility to stuff that we just had no way to see before and we've been able to take action straight away. So I highly recommend it.”
Melissa Drennan
CCO
“Sherpa’s quality, speed, accuracy - I find it very aligned with our approach and where we want to focus & pivot. It is so good.”
Bige Metodo
Digital Marketing Director
“Sherpa is the most reliable best friend in this AI Era! I feel I really love Sherpa because look I think if there's anybody within the team who can also give me a full overview of how I can navigate things... right now I really rely 100% on Sherpa.”
Emz Lacson
Digital Product Lead
“We now operate with far greater speed to market, with the ability to quickly and accurately decipher data and act on it with confidence.”
Emily Troian
Senior Digital & eCommerce Manager
“For us, ProfitPeak isn't just a reporting tool - it's a business‑wide solution connecting the metrics that matter across leadership, merchandising and creative teams, not just ecommerce.
By centralising data across all channels, we've reduced manual reporting and unlocked greater agility in how we analyse, adapt and drive profitability.”
Rachael Ward
Head of Digital
“We brought ProfitPeak on for two reasons: better visibility across our digital channels and smarter stock planning. It's delivered on both.
ProfitPeak's Sherpa agent forecasts how much to order, what sizes, and where stock needs to live by warehouse location, backed by customer data. The result is fewer missed opportunities from out of stocks, ordering closer to demand, and a much clearer picture of the role our digital channels play throughout the customer journey.”
Kate Sorenson
Head of Growth
“ProfitPeak is a vital part of our tech stack and we'd be running blind without it.”
Anthony Bayliss
Head of Digital
"I believe the standout change was definitely the restructure of our Google Ads account using ProfitPeak's product tagging. That really shifted performances for us.
It's made our advertising incredibly dynamic and product-led, and honestly feels like a very advanced and scalable way to approach bidding and allocation."
Julien Darmanthé
Digital Marketing Manager
"I had a good hour this morning to really comb through Product Intelligence and just wanted to pass on how much I love the tool. Bringing in ad spend and stock on hand columns allowed me to really drill in on missed marketing opportunities for B class products.
It’s a huge game changer for daily/weekly trade optimisations, thanks for building something so intuitive and action-focused."Jessica Skinner
Director of Ecommerce and Marketing, Global
“It's been amazing. Onboarding was super simple, got loads of support and the data has been phenomenal. We've got visibility to stuff that we just had no way to see before and we've been able to take action straight away. So I highly recommend it.”
Melissa Drennan
CCO
“Sherpa’s quality, speed, accuracy - I find it very aligned with our approach and where we want to focus & pivot. It is so good.”
Bige Metodo
Digital Marketing Director
“Sherpa is the most reliable best friend in this AI Era! I feel I really love Sherpa because look I think if there's anybody within the team who can also give me a full overview of how I can navigate things... right now I really rely 100% on Sherpa.”
Emz Lacson
Digital Product Lead
“We now operate with far greater speed to market, with the ability to quickly and accurately decipher data and act on it with confidence.”
Emily Troian
Senior Digital & eCommerce Manager
“For us, ProfitPeak isn't just a reporting tool - it's a business‑wide solution connecting the metrics that matter across leadership, merchandising and creative teams, not just ecommerce.
By centralising data across all channels, we've reduced manual reporting and unlocked greater agility in how we analyse, adapt and drive profitability.”
Rachael Ward
Head of Digital
“We brought ProfitPeak on for two reasons: better visibility across our digital channels and smarter stock planning. It's delivered on both.
ProfitPeak's Sherpa agent forecasts how much to order, what sizes, and where stock needs to live by warehouse location, backed by customer data. The result is fewer missed opportunities from out of stocks, ordering closer to demand, and a much clearer picture of the role our digital channels play throughout the customer journey.”
Kate Sorenson
Head of Growth
“ProfitPeak is a vital part of our tech stack and we'd be running blind without it.”
Anthony Bayliss
Head of Digital
"I believe the standout change was definitely the restructure of our Google Ads account using ProfitPeak's product tagging. That really shifted performances for us.
It's made our advertising incredibly dynamic and product-led, and honestly feels like a very advanced and scalable way to approach bidding and allocation."
Julien Darmanthé
Digital Marketing Manager
"I had a good hour this morning to really comb through Product Intelligence and just wanted to pass on how much I love the tool. Bringing in ad spend and stock on hand columns allowed me to really drill in on missed marketing opportunities for B class products.
It’s a huge game changer for daily/weekly trade optimisations, thanks for building something so intuitive and action-focused."Jessica Skinner
Director of Ecommerce and Marketing, Global
“It's been amazing. Onboarding was super simple, got loads of support and the data has been phenomenal. We've got visibility to stuff that we just had no way to see before and we've been able to take action straight away. So I highly recommend it.”
Melissa Drennan
CCO
“Sherpa’s quality, speed, accuracy - I find it very aligned with our approach and where we want to focus & pivot. It is so good.”
Bige Metodo
Digital Marketing Director
“Sherpa is the most reliable best friend in this AI Era! I feel I really love Sherpa because look I think if there's anybody within the team who can also give me a full overview of how I can navigate things... right now I really rely 100% on Sherpa.”
Emz Lacson
Digital Product Lead
“We now operate with far greater speed to market, with the ability to quickly and accurately decipher data and act on it with confidence.”
Emily Troian
Senior Digital & eCommerce Manager
“For us, ProfitPeak isn't just a reporting tool - it's a business‑wide solution connecting the metrics that matter across leadership, merchandising and creative teams, not just ecommerce.
By centralising data across all channels, we've reduced manual reporting and unlocked greater agility in how we analyse, adapt and drive profitability.”
Rachael Ward
Head of Digital
“We brought ProfitPeak on for two reasons: better visibility across our digital channels and smarter stock planning. It's delivered on both.
ProfitPeak's Sherpa agent forecasts how much to order, what sizes, and where stock needs to live by warehouse location, backed by customer data. The result is fewer missed opportunities from out of stocks, ordering closer to demand, and a much clearer picture of the role our digital channels play throughout the customer journey.”
Kate Sorenson
Head of Growth
“ProfitPeak is a vital part of our tech stack and we'd be running blind without it.”
Anthony Bayliss
Head of Digital
"I believe the standout change was definitely the restructure of our Google Ads account using ProfitPeak's product tagging. That really shifted performances for us.
It's made our advertising incredibly dynamic and product-led, and honestly feels like a very advanced and scalable way to approach bidding and allocation."
Julien Darmanthé
Digital Marketing Manager
"I had a good hour this morning to really comb through Product Intelligence and just wanted to pass on how much I love the tool. Bringing in ad spend and stock on hand columns allowed me to really drill in on missed marketing opportunities for B class products.
It’s a huge game changer for daily/weekly trade optimisations, thanks for building something so intuitive and action-focused."Jessica Skinner
Director of Ecommerce and Marketing, Global
“It's been amazing. Onboarding was super simple, got loads of support and the data has been phenomenal. We've got visibility to stuff that we just had no way to see before and we've been able to take action straight away. So I highly recommend it.”
Melissa Drennan
CCO
“Sherpa’s quality, speed, accuracy - I find it very aligned with our approach and where we want to focus & pivot. It is so good.”
Bige Metodo
Digital Marketing Director
“Sherpa is the most reliable best friend in this AI Era! I feel I really love Sherpa because look I think if there's anybody within the team who can also give me a full overview of how I can navigate things... right now I really rely 100% on Sherpa.”
Emz Lacson
Digital Product Lead
“We now operate with far greater speed to market, with the ability to quickly and accurately decipher data and act on it with confidence.”
Emily Troian
Senior Digital & eCommerce Manager
“For us, ProfitPeak isn't just a reporting tool - it's a business‑wide solution connecting the metrics that matter across leadership, merchandising and creative teams, not just ecommerce.
By centralising data across all channels, we've reduced manual reporting and unlocked greater agility in how we analyse, adapt and drive profitability.”
Rachael Ward
Head of Digital
“We brought ProfitPeak on for two reasons: better visibility across our digital channels and smarter stock planning. It's delivered on both.
ProfitPeak's Sherpa agent forecasts how much to order, what sizes, and where stock needs to live by warehouse location, backed by customer data. The result is fewer missed opportunities from out of stocks, ordering closer to demand, and a much clearer picture of the role our digital channels play throughout the customer journey.”
Kate Sorenson
Head of Growth
“ProfitPeak is a vital part of our tech stack and we'd be running blind without it.”
Anthony Bayliss
Head of Digital
"I believe the standout change was definitely the restructure of our Google Ads account using ProfitPeak's product tagging. That really shifted performances for us.
It's made our advertising incredibly dynamic and product-led, and honestly feels like a very advanced and scalable way to approach bidding and allocation."
Julien Darmanthé
Digital Marketing Manager
"I had a good hour this morning to really comb through Product Intelligence and just wanted to pass on how much I love the tool. Bringing in ad spend and stock on hand columns allowed me to really drill in on missed marketing opportunities for B class products.
It’s a huge game changer for daily/weekly trade optimisations, thanks for building something so intuitive and action-focused."Jessica Skinner
Director of Ecommerce and Marketing, Global
“It's been amazing. Onboarding was super simple, got loads of support and the data has been phenomenal. We've got visibility to stuff that we just had no way to see before and we've been able to take action straight away. So I highly recommend it.”
Melissa Drennan
CCO
“Sherpa’s quality, speed, accuracy - I find it very aligned with our approach and where we want to focus & pivot. It is so good.”
Bige Metodo
Digital Marketing Director
“Sherpa is the most reliable best friend in this AI Era! I feel I really love Sherpa because look I think if there's anybody within the team who can also give me a full overview of how I can navigate things... right now I really rely 100% on Sherpa.”
Emz Lacson
Digital Product Lead
“We now operate with far greater speed to market, with the ability to quickly and accurately decipher data and act on it with confidence.”
Emily Troian
Senior Digital & eCommerce Manager
“For us, ProfitPeak isn't just a reporting tool - it's a business‑wide solution connecting the metrics that matter across leadership, merchandising and creative teams, not just ecommerce.
By centralising data across all channels, we've reduced manual reporting and unlocked greater agility in how we analyse, adapt and drive profitability.”
Rachael Ward
Head of Digital
“We brought ProfitPeak on for two reasons: better visibility across our digital channels and smarter stock planning. It's delivered on both.
ProfitPeak's Sherpa agent forecasts how much to order, what sizes, and where stock needs to live by warehouse location, backed by customer data. The result is fewer missed opportunities from out of stocks, ordering closer to demand, and a much clearer picture of the role our digital channels play throughout the customer journey.”
Kate Sorenson
Head of Growth
“ProfitPeak is a vital part of our tech stack and we'd be running blind without it.”
Anthony Bayliss
Head of Digital
"I believe the standout change was definitely the restructure of our Google Ads account using ProfitPeak's product tagging. That really shifted performances for us.
It's made our advertising incredibly dynamic and product-led, and honestly feels like a very advanced and scalable way to approach bidding and allocation."
Julien Darmanthé
Digital Marketing Manager
"I had a good hour this morning to really comb through Product Intelligence and just wanted to pass on how much I love the tool. Bringing in ad spend and stock on hand columns allowed me to really drill in on missed marketing opportunities for B class products.
It’s a huge game changer for daily/weekly trade optimisations, thanks for building something so intuitive and action-focused."Jessica Skinner
Director of Ecommerce and Marketing, Global
“It's been amazing. Onboarding was super simple, got loads of support and the data has been phenomenal. We've got visibility to stuff that we just had no way to see before and we've been able to take action straight away. So I highly recommend it.”
Melissa Drennan
CCO
“Sherpa’s quality, speed, accuracy - I find it very aligned with our approach and where we want to focus & pivot. It is so good.”
Bige Metodo
Digital Marketing Director
“Sherpa is the most reliable best friend in this AI Era! I feel I really love Sherpa because look I think if there's anybody within the team who can also give me a full overview of how I can navigate things... right now I really rely 100% on Sherpa.”
Emz Lacson
Digital Product Lead
“We now operate with far greater speed to market, with the ability to quickly and accurately decipher data and act on it with confidence.”
Emily Troian
Senior Digital & eCommerce Manager
“For us, ProfitPeak isn't just a reporting tool - it's a business‑wide solution connecting the metrics that matter across leadership, merchandising and creative teams, not just ecommerce.
By centralising data across all channels, we've reduced manual reporting and unlocked greater agility in how we analyse, adapt and drive profitability.”
Rachael Ward
Head of Digital
“We brought ProfitPeak on for two reasons: better visibility across our digital channels and smarter stock planning. It's delivered on both.
ProfitPeak's Sherpa agent forecasts how much to order, what sizes, and where stock needs to live by warehouse location, backed by customer data. The result is fewer missed opportunities from out of stocks, ordering closer to demand, and a much clearer picture of the role our digital channels play throughout the customer journey.”
Kate Sorenson
Head of Growth
“ProfitPeak is a vital part of our tech stack and we'd be running blind without it.”
Anthony Bayliss
Head of Digital
"I believe the standout change was definitely the restructure of our Google Ads account using ProfitPeak's product tagging. That really shifted performances for us.
It's made our advertising incredibly dynamic and product-led, and honestly feels like a very advanced and scalable way to approach bidding and allocation."
Julien Darmanthé
Digital Marketing Manager
"I had a good hour this morning to really comb through Product Intelligence and just wanted to pass on how much I love the tool. Bringing in ad spend and stock on hand columns allowed me to really drill in on missed marketing opportunities for B class products.
It’s a huge game changer for daily/weekly trade optimisations, thanks for building something so intuitive and action-focused."Jessica Skinner
Director of Ecommerce and Marketing, Global
“It's been amazing. Onboarding was super simple, got loads of support and the data has been phenomenal. We've got visibility to stuff that we just had no way to see before and we've been able to take action straight away. So I highly recommend it.”
Melissa Drennan
CCO
“Sherpa’s quality, speed, accuracy - I find it very aligned with our approach and where we want to focus & pivot. It is so good.”
Bige Metodo
Digital Marketing Director
“Sherpa is the most reliable best friend in this AI Era! I feel I really love Sherpa because look I think if there's anybody within the team who can also give me a full overview of how I can navigate things... right now I really rely 100% on Sherpa.”
Emz Lacson
Digital Product Lead
“We now operate with far greater speed to market, with the ability to quickly and accurately decipher data and act on it with confidence.”
Emily Troian
Senior Digital & eCommerce Manager
“For us, ProfitPeak isn't just a reporting tool - it's a business‑wide solution connecting the metrics that matter across leadership, merchandising and creative teams, not just ecommerce.
By centralising data across all channels, we've reduced manual reporting and unlocked greater agility in how we analyse, adapt and drive profitability.”
Rachael Ward
Head of Digital
“We brought ProfitPeak on for two reasons: better visibility across our digital channels and smarter stock planning. It's delivered on both.
ProfitPeak's Sherpa agent forecasts how much to order, what sizes, and where stock needs to live by warehouse location, backed by customer data. The result is fewer missed opportunities from out of stocks, ordering closer to demand, and a much clearer picture of the role our digital channels play throughout the customer journey.”
Kate Sorenson
Head of Growth
“ProfitPeak is a vital part of our tech stack and we'd be running blind without it.”
Anthony Bayliss
Head of Digital
"I believe the standout change was definitely the restructure of our Google Ads account using ProfitPeak's product tagging. That really shifted performances for us.
It's made our advertising incredibly dynamic and product-led, and honestly feels like a very advanced and scalable way to approach bidding and allocation."
Julien Darmanthé
Digital Marketing Manager
"I had a good hour this morning to really comb through Product Intelligence and just wanted to pass on how much I love the tool. Bringing in ad spend and stock on hand columns allowed me to really drill in on missed marketing opportunities for B class products.
It’s a huge game changer for daily/weekly trade optimisations, thanks for building something so intuitive and action-focused."Jessica Skinner
Director of Ecommerce and Marketing, Global
“It's been amazing. Onboarding was super simple, got loads of support and the data has been phenomenal. We've got visibility to stuff that we just had no way to see before and we've been able to take action straight away. So I highly recommend it.”
Melissa Drennan
CCO