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ProfitPeak Solutions Pty Ltd – Privacy Policy

ProfitPeak Solutions Pty Ltd – Privacy Policy

Profit Peak Solutions Pty Ltd (ABN 80 672 785 849) (we, us or our) is committed to protecting your privacy. This policy explains how we collect, use and protect your personal information. It applies to all personal information we handle, whether we collect it through our website, in person, or through other means. 


Quick overview


  • We collect information you provide to us and information we gather when we interact with you 


  • We use this information to provide our services and improve your experience 


  • We protect your information using secure systems and processes 


  • You have rights regarding your personal information, including access and correction rights 



Information we collect 


Identity and contact details 


  • Name, gender, address, email address and phone number.

  • Professional details 


Service related information


  • Payment and transaction details for products and services you've purchased from us or that we have purchased from you, enquiries about our products and services, and support requests 

  • Your preferences for our services and your marketing preferences 

  • Feedback and survey responses 


Profile information


  • Your username, password and profile picture 

  • Content you post, send, receive and share through our platform 

  • Information you have shared with our social media platforms 


Digital information 


  • IP address and general location information derived from your IP address  

  • Search and browsing behaviour 

  • Website usage patterns 

  • Cookie preferences 


Professional information (for job applicants and workers) 


  • Employment history 

  • Professional experience 

  • Required authorisations and licences 

  • Professional registrations 

  • Information about your right to work in the relevant jurisdiction 


Sensitive Information 


We do not actively collect sensitive information but may come across it from time to time in the course of providing our services to you. Where we do, we handle sensitive information with extra care and protection. We only collect this information with your consent or when legally permitted.  



How we collect personal information


  • Directly from you when you: when you interact with us in person, contact us via email or phone, fill out forms (such as registering for any events or newsletters, or responding to surveys) 


  • Automatically when you: visit our website, use our technologies, interact with our online services. 


  • From third parties: service providers, business partners, public sources, government organisations and organisations or people authorised by you. 


  • From publicly available sources: such as ASIC and other regulatory bodies and professional networking sites such as LinkedIn. 



Why we collect, hold, use and disclose personal information 


We collect and use your personal information to run our business and provide our services as set out below. 


Business operations 


  • To manage our relationship with you as a customer or supplier 

  • To process and deliver our products and services 

  • To handle your inquiries, support requests, and communications 

  • To maintain accurate records for billing and administration 

  • To verify your identity when required or permitted by law 


Communication and support 


  • To respond to your questions and support requests 

  • To communicate important updates about our services 

  • To handle inquiries made through our website or platforms 

  • To manage your participation in surveys, feedback sessions, or events 


Service improvement 


  • To conduct analytics and market research 

  • To improve our business operations and services 

  • To develop and enhance our applications and platforms 

  • To understand how our services are used 


Marketing and promotions 


  • To send you promotional information about our services and events 

  • To inform you about products or services that may interest you 

  • To manage your marketing preferences 

  • To run competitions, promotions, and special offers 

  • To provide additional benefits to our customers 


Employment purposes 


  • To assess employment applications 

  • To evaluate candidate qualifications 

  • To manage professional certifications and licences 

  • To maintain employment records 


Legal and compliance 


  • To comply with our legal obligations 

  • To respond to court orders or legal processes 

  • To maintain required business records 

  • To fulfill regulatory requirements or reporting obligations 

  • To protect our legal rights and interests or as authorised by law 



Our disclosures of personal information to third parties  


We may disclose personal information to:


Service providers 


  • IT service providers 

  • Data storage providers 

  • Web hosting and server providers 

  • Payment processors 

  • Marketing and advertising providers 

  • Analytics providers 


Professional advisers 


  • Bankers 

  • Auditors 

  • Insurers and insurance brokers 

  • Legal advisers 


Business partners 


  • Our existing or potential agents 

  • Our business partners or contractors 


Corporate transactions 


If we merge with or are acquired by another company, or sell our business assets: 


  • Your information may be disclosed to our advisers 

  • Your information may be disclosed to the potential purchaser's advisers 

  • Your information may be included in the transferred assets 


Legal and regulatory bodies 


  • Courts and tribunals 

  • Regulatory authorities including as required for reporting obligations 

  • Law enforcement officers 


Other parties 


  • Third parties you have authorised 

  • Emergency services when necessary 

  • Any other parties as required or permitted by law 



Overseas disclosure 


Storage and access 


Where you are a customer based in Australia, we store your personal information in Australia. Where you are a customer based in the United States or the European Union, we store your personal information in each respective region. Your information may be accessed from or transferred to locations outside your region in these circumstances: 


  • When our service providers are located overseas 

  • When we work with overseas business partners 

  • When using cloud-based services or data storage solutions 


Our approach to overseas disclosure 


Before disclosing your personal information overseas, we take reasonable steps to ensure that the recipient treats your information in accordance with applicable law by only sending what is necessary, requiring recipients to protect your information through contractual agreements which require the recipient to comply with the privacy standards in applicable law or through other mechanisms that provide comparable safeguards and by monitoring how recipients handle your information. 



Your privacy rights and choices


Providing information 


You can choose whether to provide personal information to us, however, if you don't provide certain information, we may not be able to provide some services. Let us know if you don’t want to provide information and we will let you know when information is required versus optional. 


Access to your information 


You can request access to the personal information we hold about you and we will respond to your request within a reasonable time. We may charge a reasonable administrative fee for providing access and if we cannot provide access, we will explain why and explore alternative ways to share relevant information. 


Correction rights 


You can ask us to correct any information that is inaccurate, out of date, incomplete, irrelevant or misleading and we will take reasonable steps to correct your information promptly. If we cannot make the correction, we will explain why and discuss alternatives. You can ask us to add a statement to your information noting your requested correction. 


Marketing communications 


You can opt-out of receiving marketing communications at any time. Each marketing communication will include an unsubscribe option. You can change your marketing preferences by contacting us. We will process your request as soon as practicable. 


How to contact us about your rights or to make a complaint and what happens next 


Step 1: Contact our privacy officer 



  • Phone: [insert phone number]   


  • Post: [insert full postal address] 



What to include: 


Your full name, contact details, clear details about your request or complaint, and any relevant dates or reference numbers. 



Step 2: Our response 


We will: 


  • Verify your identity before processing your request 

  • Investigate thoroughly (for complaints) or process your request (for rights) 

  • Respond to you in writing within reasonable timeframes and as required by law 

  • Explain what actions we will take and keep you updated on progress 

  • Not charge you for making a request (except for reasonable access fees if applicable) 

  • Help you understand and exercise your rights 



Step 3: If you're not satisfied (complaints only) 


If you're not satisfied with our response to your complaint, you can: 


  • Ask for a review by our senior management, or 

  • Contact external bodies: 

  • Australian residents: Office of the Australian Information Commissioner (Phone: 1300 363 992, Website: www.oaic.gov.au


This is the same process whether you want to access your information, correct mistakes, change marketing preferences, or make a complaint about our privacy practices. 



Protecting your information 


We use multiple layers of security to protect your information. 


Technical safeguards 


  • Regular security testing and monitoring 

  • Automated threat detection systems 


Operational security 


  • Staff training on security and privacy 

  • Strict access controls based on job requirements 

  • Regular security audits and incident response procedures testing 


Physical security 


  • Secure premises with controlled access 

  • Secure disposal of physical documents 

  • Equipment security protocols 


Public information 


Please note that any information you choose to share publicly on online platforms (such as comments or reviews) can be accessed and used by others. We cannot control or protect information that you make publicly available. 



How long we keep your information 


We keep your personal information only as long as we need it for the purposes we collected it, or as required by law. When we no longer need it, we securely destroy or de-identify it. 



Cookies and Analytics 


What We Use 


We use cookies, tracking pixels, and similar technologies on our website and in our emails to improve your experience and our services. 


Cookies 


  • Small text files stored on your device 

  • Help remember your preferences 

  • Enable certain website functions 

  • Make your interactions with our website more efficient 


Tracking Pixels 


  • Tiny, invisible images in web pages and emails 

  • Help us understand how you interact with our content 

  • Allow us to measure email engagement 

  • Enable more relevant content delivery 


How we use these technologies 


Essential Functions 


  • Remember your login status 

  • Maintain your session security 

  • Store your preferences 

  • Enable core website features 


Analytics and Performance 


  • Understand how our website is used 

  • Measure page views and traffic 

  • Analyse user navigation patterns 

  • Identify areas for improvement 


Personalisation 


  • Remember your preferences 

  • Tailor content to your interests 

  • Improve your browsing experience 

  • Provide relevant recommendations 


Your control 


You can manage these technologies by: 


  • Adjusting your browser settings to block or delete cookies 

  • Using privacy-focused browser extensions 

  • Configuring your email client to block images 

  • Using our cookie preference settings 


Note: Blocking all cookies may affect website functionality and your user experience. 


Google Analytics 


We use Google Analytics to understand how people use our website. This involves cookies that collect information about your browsing activity. You can opt out of Google's advertising features through your Google account settings, browser add-ons, or your device's privacy settings. Google provides various tools and options to control how your data is used for advertising purposes. You can learn more about how Google uses your data and your available options on Google's privacy pages. 


Opting out


You can opt out of Google Analytics Advertising Features through various methods, including the Google Analytics Opt-out Browser add-on. To manage personalised advertising on Google's network, you can adjust your preferences through Google's Ads Preferences Manager. For permanent opt-out protection that remains effective even when cookies are deleted, you can install Google's opt-out plugin. 


To opt out of interest-based advertising on mobile devices: 


  • Android devices: Open the Google Settings app on your device and select the ads section to manage your preferences 


  • iOS devices: Use Apple's advertising identifier settings (available on iOS 6 and above). You can control ad tracking by accessing the relevant options in your device's settings menu 


Meta advertising tools 


We use Meta's advertising tools (such as Meta Pixel) to understand how our ads perform and to show you more relevant advertisements on Meta platforms like Facebook and Instagram when you visit our website or app. You can manage whether we connect information from our website with your Meta account for advertising purposes by adjusting your settings within your Meta account preferences. 



Links to other websites 


Our website may contain links to other websites. We do not control those websites and are not responsible for the protection and privacy of any personal information you provide whilst visiting them. Those websites are not governed by this privacy policy. 



Google API Services 


This section applies to personal information accessed through Google API Services. Our use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. 


We limit our use of personal information collected through Google APIs to: 


  • Providing or improving our services 

  • Complying with applicable law 

  • Completing mergers, acquisitions, or asset sales (with notification to you) 


We do not use or transfer personal information obtained through Google APIs for: 


  • Serving advertisements 

  • Retargeting, personalised, or interest-based advertising 

  • These restrictions apply to raw data, aggregated data, anonymised data, and data derived from Google API sources. 


We maintain policies and procedures with appropriate safeguards for protecting your personal information obtained through Google APIs. Our employees, agents, contractors, and successors must comply with the Google API Services User Data Policy. 



When you sign in with another account (like Facebook or Google) 


What we collect 


When you use single sign-on to connect with us, we'll receive personal information from that provider based on your privacy settings with them. This may include your name, ID, username, profile picture, gender, age, language, list of friends or follows, and other details you've chosen to share. 


How we use it 


We use this information to create your profile on our platform and give you access to our services. 



Your rights 


If you connected through Facebook, you can ask us to delete the personal information we received from Facebook. To do this, email us at our email below and tell us what information you'd like deleted. If we can't delete certain information, we'll explain why. 



Use of location services data 


We collect your precise or approximate location via our mobile application for the following purposes: 


  • For security and safety 

  • To prevent and detect fraud 

  • As permitted by law 


We collect this information when you do business with us. If you do not want us to use your location for the purposes above, you should turn off the location services in your mobile phone settings. If you do not provide geolocation data to us, it may affect our ability to work with you as a customer or supplier of our business. 



Artificial Intelligence (AI) Technologies 


Overview 


We use artificial intelligence and machine learning technologies in our business operations and services, including AI tools provided by third parties. We only use these technologies when legally permitted and necessary for our business. 


How we use AI 


We may use AI technologies to: 


  • Improve and optimise our services and operations 

  • Automate routine tasks and communications 

  • Personalise your experience with our services 

  • Support quality assurance processes 

  • Assist with customer support and queries 


Data protection and security 


When we work with third-party AI providers, we ensure they handle your personal information in accordance with privacy laws through contractual requirements and appropriate safeguards. 


Your rights and our commitments 


Any information generated or inferred about you by AI technologies is treated as personal information, and you maintain all the rights outlined in this privacy policy. When using AI with your personal information, we commit to: 


Transparency and control


  • We'll inform you when AI is used to make decisions that may significantly affect you 

  • We maintain human oversight and review of significant AI-generated decisions 

  • Our staff are trained to understand AI limitations and verify outputs before relying on them 

  • We implement processes to verify the accuracy of AI-generated outputs 


Security 


  • We use appropriate technical and organisational measures to maintain the security and integrity of your personal information 

  • We regularly test and monitor AI outputs for accuracy and reliability 


Risk mitigation 


  • We regularly assess and document risks associated with using AI to process personal information 

  • We implement appropriate measures to address these risks 

  • We continuously monitor AI performance and regularly review their impact 



Amendments 


We may update this policy at any time by posting the revised version on our website. We recommend that you review our website regularly to stay current with any policy changes. 


Profit Peak Solutions Pty Ltd (ABN 80 672 785 849) (we, us or our) is committed to protecting your privacy. This policy explains how we collect, use and protect your personal information. It applies to all personal information we handle, whether we collect it through our website, in person, or through other means. 


Quick overview


  • We collect information you provide to us and information we gather when we interact with you 


  • We use this information to provide our services and improve your experience 


  • We protect your information using secure systems and processes 


  • You have rights regarding your personal information, including access and correction rights 



Information we collect 


Identity and contact details 


  • Name, gender, address, email address and phone number.

  • Professional details 


Service related information


  • Payment and transaction details for products and services you've purchased from us or that we have purchased from you, enquiries about our products and services, and support requests 

  • Your preferences for our services and your marketing preferences 

  • Feedback and survey responses 


Profile information


  • Your username, password and profile picture 

  • Content you post, send, receive and share through our platform 

  • Information you have shared with our social media platforms 


Digital information 


  • IP address and general location information derived from your IP address  

  • Search and browsing behaviour 

  • Website usage patterns 

  • Cookie preferences 


Professional information (for job applicants and workers) 


  • Employment history 

  • Professional experience 

  • Required authorisations and licences 

  • Professional registrations 

  • Information about your right to work in the relevant jurisdiction 


Sensitive Information 


We do not actively collect sensitive information but may come across it from time to time in the course of providing our services to you. Where we do, we handle sensitive information with extra care and protection. We only collect this information with your consent or when legally permitted.  



How we collect personal information


  • Directly from you when you: when you interact with us in person, contact us via email or phone, fill out forms (such as registering for any events or newsletters, or responding to surveys) 


  • Automatically when you: visit our website, use our technologies, interact with our online services. 


  • From third parties: service providers, business partners, public sources, government organisations and organisations or people authorised by you. 


  • From publicly available sources: such as ASIC and other regulatory bodies and professional networking sites such as LinkedIn. 



Why we collect, hold, use and disclose personal information 


We collect and use your personal information to run our business and provide our services as set out below. 


Business operations 


  • To manage our relationship with you as a customer or supplier 

  • To process and deliver our products and services 

  • To handle your inquiries, support requests, and communications 

  • To maintain accurate records for billing and administration 

  • To verify your identity when required or permitted by law 


Communication and support 


  • To respond to your questions and support requests 

  • To communicate important updates about our services 

  • To handle inquiries made through our website or platforms 

  • To manage your participation in surveys, feedback sessions, or events 


Service improvement 


  • To conduct analytics and market research 

  • To improve our business operations and services 

  • To develop and enhance our applications and platforms 

  • To understand how our services are used 


Marketing and promotions 


  • To send you promotional information about our services and events 

  • To inform you about products or services that may interest you 

  • To manage your marketing preferences 

  • To run competitions, promotions, and special offers 

  • To provide additional benefits to our customers 


Employment purposes 


  • To assess employment applications 

  • To evaluate candidate qualifications 

  • To manage professional certifications and licences 

  • To maintain employment records 


Legal and compliance 


  • To comply with our legal obligations 

  • To respond to court orders or legal processes 

  • To maintain required business records 

  • To fulfill regulatory requirements or reporting obligations 

  • To protect our legal rights and interests or as authorised by law 



Our disclosures of personal information to third parties  


We may disclose personal information to:


Service providers 


  • IT service providers 

  • Data storage providers 

  • Web hosting and server providers 

  • Payment processors 

  • Marketing and advertising providers 

  • Analytics providers 


Professional advisers 


  • Bankers 

  • Auditors 

  • Insurers and insurance brokers 

  • Legal advisers 


Business partners 


  • Our existing or potential agents 

  • Our business partners or contractors 


Corporate transactions 


If we merge with or are acquired by another company, or sell our business assets: 


  • Your information may be disclosed to our advisers 

  • Your information may be disclosed to the potential purchaser's advisers 

  • Your information may be included in the transferred assets 


Legal and regulatory bodies 


  • Courts and tribunals 

  • Regulatory authorities including as required for reporting obligations 

  • Law enforcement officers 


Other parties 


  • Third parties you have authorised 

  • Emergency services when necessary 

  • Any other parties as required or permitted by law 



Overseas disclosure 


Storage and access 


Where you are a customer based in Australia, we store your personal information in Australia. Where you are a customer based in the United States or the European Union, we store your personal information in each respective region. Your information may be accessed from or transferred to locations outside your region in these circumstances: 


  • When our service providers are located overseas 

  • When we work with overseas business partners 

  • When using cloud-based services or data storage solutions 


Our approach to overseas disclosure 


Before disclosing your personal information overseas, we take reasonable steps to ensure that the recipient treats your information in accordance with applicable law by only sending what is necessary, requiring recipients to protect your information through contractual agreements which require the recipient to comply with the privacy standards in applicable law or through other mechanisms that provide comparable safeguards and by monitoring how recipients handle your information. 



Your privacy rights and choices


Providing information 


You can choose whether to provide personal information to us, however, if you don't provide certain information, we may not be able to provide some services. Let us know if you don’t want to provide information and we will let you know when information is required versus optional. 


Access to your information 


You can request access to the personal information we hold about you and we will respond to your request within a reasonable time. We may charge a reasonable administrative fee for providing access and if we cannot provide access, we will explain why and explore alternative ways to share relevant information. 


Correction rights 


You can ask us to correct any information that is inaccurate, out of date, incomplete, irrelevant or misleading and we will take reasonable steps to correct your information promptly. If we cannot make the correction, we will explain why and discuss alternatives. You can ask us to add a statement to your information noting your requested correction. 


Marketing communications 


You can opt-out of receiving marketing communications at any time. Each marketing communication will include an unsubscribe option. You can change your marketing preferences by contacting us. We will process your request as soon as practicable. 


How to contact us about your rights or to make a complaint and what happens next 


Step 1: Contact our privacy officer 



  • Phone: [insert phone number]   


  • Post: [insert full postal address] 



What to include: 


Your full name, contact details, clear details about your request or complaint, and any relevant dates or reference numbers. 



Step 2: Our response 


We will: 


  • Verify your identity before processing your request 

  • Investigate thoroughly (for complaints) or process your request (for rights) 

  • Respond to you in writing within reasonable timeframes and as required by law 

  • Explain what actions we will take and keep you updated on progress 

  • Not charge you for making a request (except for reasonable access fees if applicable) 

  • Help you understand and exercise your rights 



Step 3: If you're not satisfied (complaints only) 


If you're not satisfied with our response to your complaint, you can: 


  • Ask for a review by our senior management, or 

  • Contact external bodies: 

  • Australian residents: Office of the Australian Information Commissioner (Phone: 1300 363 992, Website: www.oaic.gov.au


This is the same process whether you want to access your information, correct mistakes, change marketing preferences, or make a complaint about our privacy practices. 



Protecting your information 


We use multiple layers of security to protect your information. 


Technical safeguards 


  • Regular security testing and monitoring 

  • Automated threat detection systems 


Operational security 


  • Staff training on security and privacy 

  • Strict access controls based on job requirements 

  • Regular security audits and incident response procedures testing 


Physical security 


  • Secure premises with controlled access 

  • Secure disposal of physical documents 

  • Equipment security protocols 


Public information 


Please note that any information you choose to share publicly on online platforms (such as comments or reviews) can be accessed and used by others. We cannot control or protect information that you make publicly available. 



How long we keep your information 


We keep your personal information only as long as we need it for the purposes we collected it, or as required by law. When we no longer need it, we securely destroy or de-identify it. 



Cookies and Analytics 


What We Use 


We use cookies, tracking pixels, and similar technologies on our website and in our emails to improve your experience and our services. 


Cookies 


  • Small text files stored on your device 

  • Help remember your preferences 

  • Enable certain website functions 

  • Make your interactions with our website more efficient 


Tracking Pixels 


  • Tiny, invisible images in web pages and emails 

  • Help us understand how you interact with our content 

  • Allow us to measure email engagement 

  • Enable more relevant content delivery 


How we use these technologies 


Essential Functions 


  • Remember your login status 

  • Maintain your session security 

  • Store your preferences 

  • Enable core website features 


Analytics and Performance 


  • Understand how our website is used 

  • Measure page views and traffic 

  • Analyse user navigation patterns 

  • Identify areas for improvement 


Personalisation 


  • Remember your preferences 

  • Tailor content to your interests 

  • Improve your browsing experience 

  • Provide relevant recommendations 


Your control 


You can manage these technologies by: 


  • Adjusting your browser settings to block or delete cookies 

  • Using privacy-focused browser extensions 

  • Configuring your email client to block images 

  • Using our cookie preference settings 


Note: Blocking all cookies may affect website functionality and your user experience. 


Google Analytics 


We use Google Analytics to understand how people use our website. This involves cookies that collect information about your browsing activity. You can opt out of Google's advertising features through your Google account settings, browser add-ons, or your device's privacy settings. Google provides various tools and options to control how your data is used for advertising purposes. You can learn more about how Google uses your data and your available options on Google's privacy pages. 


Opting out


You can opt out of Google Analytics Advertising Features through various methods, including the Google Analytics Opt-out Browser add-on. To manage personalised advertising on Google's network, you can adjust your preferences through Google's Ads Preferences Manager. For permanent opt-out protection that remains effective even when cookies are deleted, you can install Google's opt-out plugin. 


To opt out of interest-based advertising on mobile devices: 


  • Android devices: Open the Google Settings app on your device and select the ads section to manage your preferences 


  • iOS devices: Use Apple's advertising identifier settings (available on iOS 6 and above). You can control ad tracking by accessing the relevant options in your device's settings menu 


Meta advertising tools 


We use Meta's advertising tools (such as Meta Pixel) to understand how our ads perform and to show you more relevant advertisements on Meta platforms like Facebook and Instagram when you visit our website or app. You can manage whether we connect information from our website with your Meta account for advertising purposes by adjusting your settings within your Meta account preferences. 



Links to other websites 


Our website may contain links to other websites. We do not control those websites and are not responsible for the protection and privacy of any personal information you provide whilst visiting them. Those websites are not governed by this privacy policy. 



Google API Services 


This section applies to personal information accessed through Google API Services. Our use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. 


We limit our use of personal information collected through Google APIs to: 


  • Providing or improving our services 

  • Complying with applicable law 

  • Completing mergers, acquisitions, or asset sales (with notification to you) 


We do not use or transfer personal information obtained through Google APIs for: 


  • Serving advertisements 

  • Retargeting, personalised, or interest-based advertising 

  • These restrictions apply to raw data, aggregated data, anonymised data, and data derived from Google API sources. 


We maintain policies and procedures with appropriate safeguards for protecting your personal information obtained through Google APIs. Our employees, agents, contractors, and successors must comply with the Google API Services User Data Policy. 



When you sign in with another account (like Facebook or Google) 


What we collect 


When you use single sign-on to connect with us, we'll receive personal information from that provider based on your privacy settings with them. This may include your name, ID, username, profile picture, gender, age, language, list of friends or follows, and other details you've chosen to share. 


How we use it 


We use this information to create your profile on our platform and give you access to our services. 



Your rights 


If you connected through Facebook, you can ask us to delete the personal information we received from Facebook. To do this, email us at our email below and tell us what information you'd like deleted. If we can't delete certain information, we'll explain why. 



Use of location services data 


We collect your precise or approximate location via our mobile application for the following purposes: 


  • For security and safety 

  • To prevent and detect fraud 

  • As permitted by law 


We collect this information when you do business with us. If you do not want us to use your location for the purposes above, you should turn off the location services in your mobile phone settings. If you do not provide geolocation data to us, it may affect our ability to work with you as a customer or supplier of our business. 



Artificial Intelligence (AI) Technologies 


Overview 


We use artificial intelligence and machine learning technologies in our business operations and services, including AI tools provided by third parties. We only use these technologies when legally permitted and necessary for our business. 


How we use AI 


We may use AI technologies to: 


  • Improve and optimise our services and operations 

  • Automate routine tasks and communications 

  • Personalise your experience with our services 

  • Support quality assurance processes 

  • Assist with customer support and queries 


Data protection and security 


When we work with third-party AI providers, we ensure they handle your personal information in accordance with privacy laws through contractual requirements and appropriate safeguards. 


Your rights and our commitments 


Any information generated or inferred about you by AI technologies is treated as personal information, and you maintain all the rights outlined in this privacy policy. When using AI with your personal information, we commit to: 


Transparency and control


  • We'll inform you when AI is used to make decisions that may significantly affect you 

  • We maintain human oversight and review of significant AI-generated decisions 

  • Our staff are trained to understand AI limitations and verify outputs before relying on them 

  • We implement processes to verify the accuracy of AI-generated outputs 


Security 


  • We use appropriate technical and organisational measures to maintain the security and integrity of your personal information 

  • We regularly test and monitor AI outputs for accuracy and reliability 


Risk mitigation 


  • We regularly assess and document risks associated with using AI to process personal information 

  • We implement appropriate measures to address these risks 

  • We continuously monitor AI performance and regularly review their impact 



Amendments 


We may update this policy at any time by posting the revised version on our website. We recommend that you review our website regularly to stay current with any policy changes.