CUSTOMER STORIES
Intro
HealthPost is a multi-brand health and wellness retailer with a wide product catalogue and a loyal customer base. On the surface, things looked good, campaigns were hitting ROAS targets and revenue was growing. But underneath that, the business had a problem it couldn't easily see. This is where ProfitPeak stepped in.
The numbers looked fine. The margins didn't.
Three things were quietly working against HealthPost at the same time. Customer acquisition costs were climbing, making profitable scaling harder with each passing quarter. Their product catalogue was broad with wildly varying margins, which meant a blanket ad strategy was never going to work. And the metric guiding most of their decisions, ROAS, was steering spend toward products that sold well but didn't actually contribute much to the bottom line.
The marketing and finance teams were also working from different data, which made alignment on strategy a constant uphill battle. And because growth was masking a lot of the inefficiency, nobody had a clean view of which products were genuinely profitable. The downstream effect showed up in inventory: high-demand, high-margin products kept going out of stock, costing HealthPost both revenue and customer satisfaction.
They weren't lacking data. They were lacking the right signal.
Rebuilding the strategy around profit
HealthPost brought in ProfitPeak to fix the foundation, not just the reporting.
The first step was getting clarity on the catalogue. ProfitPeak's product intelligence automatically categorized every SKU by profitability, not just sales volume. That alone changed the conversation, for the first time, the team could see which products were actually worth pushing.
From there, ProfitPeak's dynamic tagging tool automated budget allocation toward those high-profit products. Instead of manually trying to optimise across hundreds of SKUs, ad spend was being directed intelligently, toward products that delivered real gross profit, not just clicks and conversions.
The inventory problem got addressed too. By tracking demand patterns for top-tier products, ProfitPeak's forecasting helped HealthPost stay ahead of stock gaps rather than reacting to them after the fact.
"With ProfitPeak, we were able to achieve greater marketing efficiency, lower customer acquisition costs, and stronger bottom-line performance."
Abel Butler, CEO, HealthPost
What actually happened
The results came through across the board:
Gross profit on ad spend up 120%
ROAS up 130% (even while optimising for profit, not revenue)
Fewer stockouts on high-margin products, less lost revenue
Reduced reliance on discounting to shift stock
Marketing, operations, and finance finally working from the same numbers
The ROAS increase is worth pausing on. The concern with moving away from ROAS as your north star is usually that it'll hurt your revenue metrics. HealthPost's experience suggests the opposite: when you're spending budget on the right products, everything tends to improve.
What ProfitPeak gave HealthPost wasn't just better reporting. It gave the whole business a shared version of reality to make decisions from. When marketing, operations, and finance are looking at the same data, strategy stops being a negotiation between teams with different spreadsheets and starts being an actual plan.
Industry
Health and Personal Care Products
Company size
51-200
From ad to product to profit
OUR CUSTOMERS
See how leading commerce teams are using ProfitPeak to protect margin, improve advertising ROI and scale with more confidence.
