CUSTOMER STORIES
SABO is an Australian fashion label running always-on Meta creative testing across multiple markets.
Intro
SABO started in 2011 as a curated fashion blog run by Brisbane founders Thessy and Yiota, grew into a digital storefront, and moved to selling entirely its own designs under the SABO label. Today its in-house team designs across apparel, footwear, swim, and formal, sold through its own channels and marketed through a constant cycle of Meta creative
Always-on testing moved faster than the reporting
SABO cycles through new hooks, formats, and offers constantly. Before ProfitPeak, linking a winning creative to the products it was actually selling meant pulling numbers from Ads Manager, Shopify, and spreadsheets and stitching them together manually.
The work was slow enough that decisions arrived after the campaigns they were meant to steer had already moved on.
From creative to product to sales in one conversation
Adrian Muscat, Digital Performance Manager, runs Sherpa widgets as the team's daily source of truth. It collapses the cross-referencing into a single dashboard, so the team goes from a creative's performance straight to the products and revenue behind it in the same session.
The team's usage traces the same three-step drill-down every time:
Product performance:
What is selling right now, and which variants and tags are moving.
Creative performance:
Which ad, hook, and format is driving it, read on hook rate, retention, CTR, and video engagement.
Attribution:
Tying spend and conversions back to the specific product group and campaign through Product-Level Attribution.
ProfitPeak gives me the ability to see the business as a whole, connecting paid media performance with merchandise, unit economics and creative strategy. The dashboards and Sherpa have empowered me to explore the data further, giving me a more holistic and commercially focused view of the business.
Samanatha Gallagher
Senior Brand Alignment & Performance Partner at SABO
A daily habit, not a monthly check-in
The drill-down is now routine rather than a monthly report. Every creative-to-product read informs the next action, and kill-or-scale calls sit on product-level revenue impact instead of surface ad metrics.
One workflow has replaced the manual pass across Ads Manager, Shopify, and spreadsheets, and the team makes the call in the same session it spots the signal.
Industry
Fashion & Apparel
Company size
90
From ad to product to profit
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