Marketing spend decisions were being made without a reliable view of true profitability. Inventory calls were based on incomplete information. Different parts of the business were working from different numbers, and nobody had a single source they fully trusted.

What changed

ProfitPeak connected directly with their Shopify store and marketing channels, pulling everything into one dashboard. For the first time, the team could see real margin data at the product and campaign level, not just revenue.

Multi-touch attribution replaced last-click reporting. Instead of crediting the final touchpoint before purchase, Arms of Eve could see how each channel contributed across the full customer journey. That changed where they put their budget.

Real-time inventory data meant stock decisions were based on actual demand signals rather than gut feel.

The results

• Email revenue up 34% in 21 days, driven by a clearer understanding of which customer segments were actually profitable

• Marketing budgets reallocated toward channels with real profit ROI, not just conversion volume

• Inventory managed more efficiently, with less dead stock and fewer gaps on high-demand products

The short version

Arms of Eve didn't need more data. They needed the data they already had to actually connect. Once it did, the decisions got faster and the outcomes got better.