CUSTOMER STORIES

Part&Parcel makes healthier, more conscious shopping easier, bringing together a curated range of organic, ethical and sustainable household staples in one place.

Intro
Daniel Kagan has run Part&Parcel long enough to know his business inside out. He knows which products resonate and where to push on Instagram. What he needed wasn't another dashboard, he needed a platform that could turn the data he already had into clear signals, quickly.
A founder who moves fast and expects his tools to keep up
Daniel's bar was simple: show the commercial impact fast, don't make setup a project, and give him something that improves over time.
He'd been through platform onboarding before, and he knew the drill: weeks of back-and-forth, hand-holding sessions, and a team that disappears once you're technically live.
ProfitPeak cleared the bar on every count
Up and running before he had time to worry about it: ProfitPeak was different from the first conversation. When Daniel connected his analytics, it was done before he had time to second-guess it. No days of back-and-forth, no IT ticket, just plugged in and working. The setup was designed so founders don't have to become technical project managers just to get value.
A tangible return, immediately visible. Daniel's first clear win came through Klaviyo. From the moment ProfitPeak's flows were live, he could see exactly what they were generating, down to the dollar three times ROI, visible from day one. No waiting for month-end reports, no quarterly reviews.
AI that surfaces what matters. Daniel wanted clear direction from Sherpa, not more noise. For Part&Parcel, Sherpa turns scattered data into usable signals highlighting which high-margin products are gaining traction and helping him see where to lean in on Instagram and other channels. Instead of digging through reports, he can focus on acting on the opportunities.
"The data's really helping me figure out what products, the high growth margin yielding products, are working really well. Sherpa just gets better and better. You do what you say you're gonna do. You over deliver. You're wonderful to deal with. But most importantly, your tech is amazing and it works."
Daniel Kagan, Founder, Part&Parcel
A platform that keeps getting smarter
For Daniel, the real value isn't just the immediate return it's having a system that keeps improving as the business grows. Sherpa continues to surface new opportunities, highlight what's gaining traction, and help him focus his energy where it will have the most impact. For a founder moving as quickly as Daniel, that's exactly what he needs.
Industry
Food & Beverage
Company size
10-30
From ad to product to profit
OUR CUSTOMERS
See how leading commerce teams are using ProfitPeak to protect margin, improve advertising ROI and scale with more confidence.



















