CUSTOMER STORIES
Pace Athletic is a well-established running footwear and apparel retailer with a strong presence in the specialty sports market.
Intro
Pace Athletic is a well-known athletic footwear and apparel retailer with a solid market presence. The problem wasn't demand, it was visibility, and that's what ProfitPeak brought to them that changed the game.
Marketing and inventory calls made without reliable real-time data
The team was making marketing and inventory calls without reliable real-time data. Ad spend was going to the wrong places. Underperforming products weren't being caught early enough. And without accurate attribution, it was hard to know which channels were actually pulling their weight.
Dynamic product tagging automatically categorised SKUs based on live performance, margin, and stock levels, so the right products were always in the right campaigns. No manual reshuffling.
Attribution got fixed too. Instead of relying on last-click data, the team could see the full customer journey and understand which channels were driving profitable sales, not just assisted conversions.
Early identification of underperforming products meant they could act before a slow SKU became a cash flow problem, whether that meant a promotion, a bundle, or pulling it from spend entirely.
"ProfitPeak has truly lived up to its name, helping Pace Athletic achieve significant, profitable growth. We use it to cut waste by dynamically moving products into the right campaigns at the right time.
It gives us accurate attribution so we can allocate budget where it delivers the most efficient returns. And it helps us identify underperforming products early, so we can act before it impacts cash flow. ProfitPeak is a vital part of our tech stack and we'd be running blind without it."
Anthony Bayliss, Head of Digital, Pace Athletic
From reactive to proactive
Less wasted budget. Higher returns on the spend that remained. And a team that could make faster calls because the data was actually trustworthy.
Pace Athletic went from reactive to proactive, and the margin impact showed it.
Industry
Sporting Goods
Company size
11-50
From ad to product to profit
OUR CUSTOMERS
See how leading commerce teams are using ProfitPeak to protect margin, improve advertising ROI and scale with more confidence.
