CUSTOMER STORIES
BABYBOO is a global women’s fashion brand specialising in statement occasionwear, with customers across more than 120 countries.
Intro
Fast fashion doesn't wait. For Babyboo, one of the most recognisable online brands in occasionwear, speed has always been part of the identity. But as the business grew, so did the mess underneath it. Luckily, ProfitPeak was there to sort it out.
Too much data, not enough clarity
Marketing, their media agency, and inventory were each running on their own numbers. Weekly trade meetings became reconciliation sessions. Teams were spending more time arguing about which spreadsheet was right than actually deciding anything.
Babyboo wasn't short on information. Ad platform reports, agency dashboards, inventory spreadsheets, it was all there. The problem was none of it agreed. And when three teams are each working off their own version of the truth, the gaps between them are where growth opportunities quietly disappear.
What they needed wasn't another tool. They needed one number everyone could trust.
Connecting the dots
Babyboo brought ProfitPeak in to sit between their internal team, their media agency, and their inventory planners. One shared view. One set of numbers everyone was accountable to.
Three things changed pretty quickly:
Trade, growth, and inventory finally on the same page. No more "which numbers are we using?" before every meeting. Everyone, internal or external, was looking at the same real-time picture.
Media spend decisions got faster and more confident. Instead of hedging because platform metrics didn't match commercial reality, the team could scale what was working and pull back on what wasn't, while it still mattered.
Buying got smarter. Knowing which products were actually profitable (not just selling) changed how they approached reorders. Live recommendations replaced gut calls.
A quieter win: onboarding. New hires at Babyboo now get up to speed faster through ProfitPeak's Sherpa feature, which surfaces what's working, what needs attention, and where to focus. In a business that moves at the pace of fashion, that's not a small thing, getting someone commercially useful in their first week is a real edge.
"ProfitPeak gives a deep understanding of the inputs to control the outputs, unifying data so we can make rapid, informed commercial decisions."
Sam Reece, GM, Babyboo
The shift
ProfitPeak became the anchor of Babyboo's weekly trade meetings. Not because it generated more reports, but because it meant everyone finally showed up to the same conversation.
The result: smarter media spend on Meta and TikTok, better buying decisions, and a commercial operation that stopped being reactive and started being relentless.
Industry
Fashion & Apparel
Company size
51–200
From ad to product to profit
OUR CUSTOMERS
See how leading commerce teams are using ProfitPeak to protect margin, improve advertising ROI and scale with more confidence.
