For Shopify brands heading into EOFY
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01
3-phase campaign structure built around profit
Intelligence Sprint (May 12–25), Launch (Jun 1–14), and Profit Lock-in (Jun 15–30), each phase mapped to specific actions across inventory, paid, email, and SMS so nothing falls through the cracks.
02
Clearance and hero campaigns separated from day one
Mixing margin profiles in one campaign is one of the most common, and expensive, EOFY mistakes. This playbook shows exactly how to split them across paid social, Google Shopping, and your landing page so your algorithm works for you, not against you.
03
A 5-email dormant win-back flow, ready for June 1st
Customers who bought 90–180 days ago and haven't returned are your highest-value reactivation targets. The playbook includes the full email sequence, segmentation logic, and subject lines built to bring them back before June 30.
04
Profit-first metrics
Most EOFY post-mortems look at total revenue and call it a win. This playbook tells you what to actually measure: contribution margin per campaign, profit per ad dollar, dormant reactivation rate, and days of stock remaining. So you know whether June was genuinely profitable before it's too late to course-correct.
60-second overview
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Increase in Meta contribution
profit in 90 days
Surge in net sales
in 120 days
Increase in full-price inventory
stock turns in 90 days
What operators are saying
↑ 68% increase in Meta Contribution Profit
"ProfitPeak gives a deep understanding of the inputs to control the outputs, unifying data so we can make rapid, informed commercial decisions.”
Sam Reece
General Manager
↑ 88% net sales · 120 days
"ProfitPeak has been a valuable tool for al.ive body, which enables us to make data driven decisions that drive optimal performance across all paid channels, while also providing the business with clear insights into both current and historical results. The tool’s attribution vertex is particularly valuable, as it allows us to leverage close to immediate platform learnings to optimise campaigns and maximise profitability."
Julien Darmanthé
Performance Marketing Specialist